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“Tā Moko” is the Māori word for the art of tattooing. The finished product, the tattoo, is simply called a “Moko”.
More effective and long-lasting (plus less maintenance!) than face-paints, a moko is more than simply asthetic.
It’s also, contrary to popular opinion, not simply to “look intimidating”. It’s a statement of one’s identity and genealogy, as a Maori. A moko is designed to enhance facial structure and expressions, so no doubt a moko would make an intimidating wearer look more intimidating.